Vicky Baker
Associate Director, Sales Operations @PubMatic
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WORK HISTORY
Associate Director, Sales Operations @PubMatic
London, GB
Supporting PubMatic’s global revenue organization. Owning quota setting and commissions process, financial planning, performance reporting and optimising sales effectiveness. Partnering closely with Leadership to shape strategy, streamline processes, and enable high-performance execution across the GTM organisation.
EDUCATION
Loughborough University
BSc (Hons) "Information Management and Computing" - Modules include, Advanced Human Computer Interaction, Databases, Information and Knowledge Management, Team Projects
SKILLS
ABOUT VICKY BAKER
With over ten years of experience the adtech industry, I specialise in enabling data-informed decision-making across EMEA and Global markets and empowering regional sales teams by defining actionable KPIs, optimising sales processes, and ensuring system accuracy to support strategic objectives. Collaborating closely with EMEA Sales leaders, I focus on streamlining operations, providing data and analysis and implementing process improvements that enhance efficiency. By leveraging tools like Looker and Salesforce, I contribute to maximizing revenue potential by aligning sales efforts with organisational goals. My mission is to foster a culture of operational excellence and transparency through robust systems and processes.
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