Vicky Baker

Associate Director, Sales Operations @PubMatic

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2025 — Present

Associate Director, Sales Operations @PubMatic

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London, GB

Supporting PubMatic’s global revenue organization. Owning quota setting and commissions process, financial planning, performance reporting and optimising sales effectiveness. Partnering closely with Leadership to shape strategy, streamline processes, and enable high-performance execution across the GTM organisation.

EDUCATION

2004 — 2007

Loughborough University

BSc (Hons) "Information Management and Computing" - Modules include, Advanced Human Computer Interaction, Databases, Information and Knowledge Management, Team Projects

SKILLS

Online AdvertisingFinancial AnalysisBusiness AnalysisManagementMicrosoft ExcelBusiness DevelopmentSiebelDigital MarketingTeam ManagementSales OperationsProfessional ServicesPricing StrategyReporting & AnalysisAnalysisExcelCustomer Relationship Management (Crm)StrategyKpiBusiness Process ImprovementMicrosoft OfficeSalesForecastingProject ManagementChange ManagementCrmOracle ApplicationsDigital StrategyPre-SalesSales ProcessDigital MediaPricingFinancial ReportingAnalyticsBusiness StrategySalesforce.com

ABOUT VICKY BAKER

With over ten years of experience the adtech industry, I specialise in enabling data-informed decision-making across EMEA and Global markets and empowering regional sales teams by defining actionable KPIs, optimising sales processes, and ensuring system accuracy to support strategic objectives. Collaborating closely with EMEA Sales leaders, I focus on streamlining operations, providing data and analysis and implementing process improvements that enhance efficiency. By leveraging tools like Looker and Salesforce, I contribute to maximizing revenue potential by aligning sales efforts with organisational goals. My mission is to foster a culture of operational excellence and transparency through robust systems and processes.

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Vicky Baker — Associate Director, Sales Operations at PubMatic in London, GB | Unifers