Kriti Raj
Business Development Manager @PubMatic
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WORK HISTORY
Business Development Manager @PubMatic
Revenue & Pipeline Leadership: Directly lead and mentor a high-performing BDR team of 3, influencing a total opportunity pipeline of $1.5M+ USD across EMEA, APAC, and North America.* High-Velocity Growth: Secured 93+ new account wins in 24 months, including global enterprise clients.* Conversion Optimization: Architected a meticulous vetting process that increased lead quality by 33%, resulting in 60% higher sales conversion rates and 175 high-value meetings in 2025 alone.* Global GTM Strategy: Orchestrated 60+ multi-channel nurture campaigns reaching 8,400+ unique recipients, leveraging an AI-first tech stack to optimize global outreach and cultural resonance.* Strategic Prospecting: Directed research for 3,900+ target contacts, maintaining a high-potential pipeline by implementing advanced follow-up cadences that boosted meeting acceptance by 66%.* Event ROI: Generated 500+ qualified opportunities by strategically nurturing leads from major global industry events via proactive LinkedIn and email outreach.* Executive Recognition: Awarded the \'Teamwork & Collaboration Award Q1\'24\' by the Co-Founder & CEO for exceptional cross-functional partnership and impact on global customer acquisition.* Operational Excellence: Developed the Global BDR Team Playbook and integrated Salesforce/SimilarWeb workflows to ensure data integrity and scalable sales operations.
EDUCATION
Banasthali Vidyapith
Master of Computer Applications - MCA
Lovely Public Senior Secondary School
Business/Commerce, General
Guru Gobind Singh Indraprastha University
Bachelor of Computer Applications
ABOUT KRITI RAJ
I am a high-growth Sales Leader with a 12-year track record of scaling revenue for technology and AdTech leaders across the North America, Middle East, EMEA and APAC. My expertise lies in bridging the gap between complex technical solutions and high-velocity sales execution.Throughout my tenure at PubMatic and US Technosoft, I have specialized in penetrating new markets and securing partnerships with global \"Digital Native\" brands such as Currys PLC, Wyndham Hotels, and AppLovin. I thrive in fast-paced environments where I can leverage AI-driven outreach and deep CRM intelligence to build multi-million dollar pipelines.Key Career Impact:* Pipeline Excellence: Influenced over $1.5M USD in total opportunity pipeline across Inbound and Outbound channels.* Market Expansion: Directly secured 90+ new account wins in 24 months by leading high-performing BDR/AE teams.* Strategic Leadership: Managed end-to-end B2B sales cycles, from GTM strategy and lead vetting to closing and platform transition.* Technical Foundation: Master of Computer Applications (MCA) degree, providing the technical literacy required for Cloud, SaaS, and Cybersecurity platforms.Having spent a decade driving growth in international territories, I am currently seeking opportunities in the UAE, UK, USA, Canada and Germany. I am eager to bring my expertise in high-velocity sales and regional market dynamics to a global team.Let’s connect to discuss how I can help scale your revenue in emerging or established markets. Here are my coordinates: Email: k••••••••@gmail.com, Phn:+91••••••••20
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