Vicky Munda
Chief Marketing Officer @iLEAD Kolkata
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WORK HISTORY
Chief Marketing Officer @iLEAD Kolkata
Kolkata, IN
Strategic Marketing Leadership: Develop and implement comprehensive marketing strategies to boost student admissions and enhance iLead College’s brand positioning.Performance Marketing Management: Lead data-driven campaigns targeting diverse school segments (Category A, B, and C) to optimize enrollment and achieve admission goals.Branding and PR Strategy: Craft and execute compelling branding and public relations initiatives to strengthen the college\'s visibility and reputation.Digital Transformation: Drive the adoption of AI and technology solutions to automate awareness, onboarding, and the student journey processes.Cross-Functional Collaboration: Partner with academic and administrative teams to support new course launches, market expansions, and other strategic initiatives.Risk Management and Mitigation: Develop strategies to address potential risks related to geography, fee hikes, new courses, and human resources.Go-to-Market Strategy: Focus on increasing the admissions share through targeted outreach and engagement initiatives.Event and Partnership Marketing: Leverage events, collaborations, and industry partnerships to expand iLead’s reach and attract prospective students.Content and Social Media Marketing: Oversee content creation and social media strategies to engage potential students and showcase the college\'s unique offerings.Market Research and Insights: Analyze trends and competitive landscape to identify growth opportunities and refine marketing approaches.
EDUCATION
Whistling Woods International
Master of Business Administration - MBA
Whistling Woods International School of Communications,Mumbai
Post Graduate Diploma in Communication Management
Whistling Woods International
Master of Business Administration - MBA
Whistling Woods International School of Communication,Mumbai.
Master of Business Administration (M.B.A.)
ABOUT VICKY MUNDA
Being a Communication Professional is just by chance. I was a civil services aspirant and voracious reader.One day I analyzed that there are lot of welfare programmes and schemes given by the government but why do youth hate politics and why do common man dont trust democracy. After proper inquisition i realized it\'s just a communication gap between democracy or govt and common people. There is a lack of self realization within politics and law makers.It\'s a game of shouting instead of listening. After getting post graduated in media and communication management i indulged myself as a political communication under the Ex-Chief Minister,Jharkhand and started listening the voices of rural and common people which were unheard. This communication analysis helped to find the insights and strategize the campaigns for better service delivery. Now i could confidently say i am a intuitive communication professional having skills of strategic communication planning, creative engagement planner, self starter, digitally honed, maintaining generous public relation and finally, A Man with vision to unite and bind everyone in love,trust,honesty and save faith of democracy among youth and mango people in banana republic through Communication JAI HO to All Communication Professionals.
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