Vicky Morgan

WORK HISTORY

EDUCATION

ABOUT VICKY MORGAN

A highly entrepreneurial leader with a unique ability to not only dream big, but follow through by turning this into tangible plans & flawless execution. Proven most recently by spotting the opportunity to launch a new brand partnership between Muller & Myprotein, going from idea to launch in 9 months and scaling to over £25m revenue in the first year alone.I’ve worked within private, public and PE-backed food and beverage businesses to unlock growth through premiumisation, innovation and portfolio strategy—typically delivering step-change revenue and margin improvement within the first 12–24 months of brand acquisition.I thrive in scrappy, agile environments where I can drive change and treat every brand or business I lead as though it’s my own. With the long term aim of becoming a general manager, I’ve been honing my skills by gaining breadth across brand, commercial, insights, purpose, innovation & M&A. Building upon my natural flare for marketing & brand building, built over years of turning around challenger brands, launching new brands, innovation & segment expansion across some of the top FMCG players. My core strengths are results delivery, creativity, strategic thinking and talent development. Over the last few years I have gained valuable experience of leading through change, with high agility to deliver results in the short term, whilst still enabling the business to visualise the long term ambition. I’ve built new teams from scratch & identified portfolio expansion strategies to unlock category growth launching and scaling a new brand from £0 to £25m in a year. Combine this with front line sales experience, managing the top 4 grocers for a new business launch & leading a distributor model to unlock new channels. I can offer companies a great balance of strategic & day to day operational leadership. A key strength I have developed is leading, building and inspiring high performing teams, by developing excellent coaching skills as you can see in feedback from previous team members. I am currently leading the Health portfolio within the Muller GB branded business, and playing a pivotal role on the marketing leadership team as we look to step change our engagement & capability to transform culture & performance