Vicki Driver
Digital Marketing Consultant @Alter Agency
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WORK HISTORY
Digital Marketing Consultant @Alter Agency
London, GB
Consultancy for a consumer lifestyle PR and experiential agency specialising in fashion, sports, tech and lifestyle clients.Plan, lead and execution of digital strategy for clients.Highlighting digital opportunities to strengthen their brand profile and raise awareness, integrating with events and out of home advertising.Responsible for editorial calendar, social content ideas and news generation that represents brands marketing, PR and event activities to maximise digital awareness. Media planning and buying for PPC, social media and display advertising.Email Marketing, automated drip marketing and lifecycle emails for event attendance.Digital Project management, including collaboration with other agencies and client partners, plus the internal creative team.Define measurement and reporting frameworks, report performance on a weekly, monthly and quarterly basis with ROI analysis and ongoing optimisation.Responsible for integrated roadmaps across all campaigns and budget breakdown based on data-driven analysis.Combined with traditional marketing opportunities including events, pop-up bars and shops, consumer and trade exhibitions, talent liaison, key trade marketing and retail opportunities.
EDUCATION
MiniMBA
Mini MBA, Marketing
University of Westminster
BA Hons, Fashion
City College Norwich
A' Levels, Art & Design; Textiles & Environmental Sciences
Norwich University of the Arts
National Diploma, fashion & textiles
ABOUT VICKI DRIVER
Digital Marketing Consultant with over 25 years of experience across brand strategy, digital, paid media, email, social, SEO, GEO, AEO, CRO and experiential campaigns for lifestyle, leisure and tech for B2B, B2C and DTC businesses. I have a strong marketing background in the fashion, sportswear, food, drink, and arts industries; involved in digital projects since with experience working both in-house and agency side.Specialities: Digital marketing strategy Paid media strategy, planning, set-up and campaign management, including Google ads (search, display, shopping and YouTube), Microsoft ads, native advertising, social media ads (Facebook, Instagram, Twitter, LinkedIn, Snapchat and TikTok) and Amazon advertising. SEO strategy and on-page SEO management Content strategy and content creation Email marketing strategy, planning, and management Audits of digital marketing activities, e-commerce website and social media channels and activity Digital project management
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