Vibhu Joshi
Brand Manager @Maharishi Ayurveda
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WORK HISTORY
Brand Manager @Maharishi Ayurveda
Noida, IN
Launched Ayurdent Toothpaste, growing brand revenue by 50% through e-commerce and digital-led marketing• Crafted unique Ayurvedic toothpaste concepts by uncovering white space opportunities and analyzing consumer motivations and pain points• Developed full 4P strategy and implemented ATL/BTL activations based on Nielsen insights• Led end-to-end campaign management, executed brand strategy, and handled social media operations including influencer activations for Ayurdent. Spearheaded the launch of the campaign-Ayurdent Toothpaste with a Unique Saliva-Balancing Formula for Holistic Oral Care• Improved gross margins via cost-saving initiatives and profitability-driven brand building
EDUCATION
KRISHNA ENGINERING COLLEGE, GHAZIABAD
Engineer’s Degree, Computer Science
Goa Institute of Management (GIM)
Master of Business Administration - MBA, Marketing and Operations
ABOUT VIBHU JOSHI
Proven leader in brand building and innovation with 8+ years of experience in managing 360° brand strategies and go-to-market campaigns across leading FMCG and digital-first brands. Passionate about combining consumer insights with bold creativity to drive topline growth and category penetration. Known for cross-functional collaboration, sharp P&L acumen, and high-impact campaign execution.
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