Veronica S.
Founder & Marketing Consultant @Studio Sheppard
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WORK HISTORY
Founder & Marketing Consultant @Studio Sheppard
Independent consultancy providing fractional integrated marketing leadership to Canadian organizations.I advise clients across growth strategy, brand positioning and go-to-market planning, supporting marketing function design, budget allocation and cross-channel performance optimization.Current engagements include Toronto Pearson Airport, MaRS Discovery District and independent agencies across technology and innovation sectors.
EDUCATION
University of Guelph-Humber
Bachelor's degree, Communication, Journalism, and Related Programs
University of Toronto
Brand Management
SKILLS
ABOUT VERONICA S.
I’m a global marketing leader with a track record of scaling brands, navigating organisations through periods of transformation, including M&A, and delivering measurable growth across the UK, Europe, and North America. I build integrated strategies that connect brand, performance, product, and partnerships, enabling companies to accelerate acquisition, expand into new markets, and unlock long-term revenue.With experience spanning tech, mobility, innovation, consumer, and not-for-profit sectors, I specialise in leading cross-functional, multi-channel campaigns that clarify positioning, streamline processes, and improve ROI. I’ve managed multimillion-pound budgets, steered in-house and agency teams, and partnered closely with senior stakeholders to align marketing with business objectives.A storyteller at heart with a background in journalism, I bring a sharp editorial instinct to every initiative ensuring messaging is consistent, insight-driven, and compelling across channels. I thrive in high-growth environments and enjoy coaching teams, elevating brand perception, and building strategies that stand up to scale.What I do best Leading global, integrated marketing strategies for growth, brand, and product Managing complex budgets (+£2m annually) and improving marketing efficiency Bringing companies through M&A phases with resilient, scalable processes Crafting high-impact content and editorial narratives Driving paid media strategy and ROAS-optimised acquisition funnels Developing GTM plans across international markets Building strong cross-functional relationships and stakeholder alignment Coaching teams, enabling Sales/CS, and improving lifecycle performanceIf you’d like help shaping a brand story, navigating a period of change, or optimising your marketing engine for scale, I’m always happy to connect.
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