Veronica Petropolis Gripp

Brand Manager @Portobello America

TN, US

Collaborated with cross-functional teams including Product Development, Sales, and Digital Marketing to orchestrate a comprehensive marketing calendar, facilitating successful product launches and promotional activations within the property and mall management sector- Directed integrated marketing campaigns across digital, social media, and traditional platforms, enhancing brand visibility and driving customer engagement through innovative strategies tailored for diverse audience segments- Oversaw the production of high-quality brand assets, such as photography, videography, and content creation, ensuring alignment with brand positioning and resonance with targeted consumer demographics- Led public relations initiatives, event planning, and corporate communications, aimed at enhancing brand reputation and delivering consistent messaging across all channels, fostering strong community and stakeholder relationships- Managed the marketing budget effectively and nurtured agency partnerships to ensure optimal resource allocation and seamless execution of marketing campaigns- Analyzed key performance indicators (KPIs) to refine marketing strategies and drive continuous improvement, aligning efforts with overarching business objectives to maximize ROI.

Grossmont College

Business, Management, Marketing, and Related Support Services

Don Quijote Barcelona

Summer Course, Spanish

Universidade Federal Fluminense

Bachelor's degree, Communication and Media Studies

Universidade Federal Fluminense

Master of Business Administration - MBA, Management Information Systems, General