Veronica Cyr
Director of Strategic Partnerships @Stirling Brandworks
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WORK HISTORY
Director of Strategic Partnerships @Stirling Brandworks
I lead relationship-driven initiatives across the agency—connecting visibility, partnerships, and growth to long-term strategy.Some of the things you might catch me doing on any given day- Identifying and cultivating aligned brands, organizations, and referral networks- Collaborating with sales leadership to support pipeline development and thoughtful outreach- Aligning podcast visibility and industry engagement with targeted growth priorities- Strengthening our ecosystem across clients, prospects, partners, and vendors- Making sure our reputation, relationships, and revenue efforts actually move in the same direction- Getting coffee with someone interesting and asking too many questions about what they’re building- Spending an unreasonable amount of time connecting dots between people who should probably know each other
EDUCATION
University of Massachusetts Amherst
Bachelor of Arts (BA), Double Major: Comparative Literature & Communication with Film Studies Certificate
SKILLS
ABOUT VERONICA CYR
I work at the intersection of relationships, systems, and growth.At Stirling Brandworks, I’m Director of Strategic Partnerships. I collaborate closely with leadership to identify aligned brands, build meaningful partnerships, and ensure our visibility translates into opportunity. My role spans clients, prospects, partners, and vendors — making sure none of those relationships operate in isolation. In another lifetime I’m probably a political diplomat, but in this one, I’m just a gal relentlessly committed to the “win-win.”Complementary to my role at Stirling, I serve as fractional Director of Strategic Partnerships for Waypoint Interactive, helping scale Navigating Life — a startup private social network and compliant data platform transforming communication in human services. This work blends growth strategy, product management, and brand positioning in a mission-driven environment. It’s a technology I’m grateful to champion — and one I believe is making a real difference in how providers operate and connect.Operating across both a growing agency and a startup tech environment has shaped how I think: alignment matters, relationships compound, and growth works best when it’s intentional.Put simply, I believe brands work best when the inside and outside tell the same story. And relationships have the power to make sure that story doesn’t get lost in translation.
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