Veronica Sanders
Digital Marketing Social Media Manager @Lone Star College-Cyfair
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WORK HISTORY
Digital Marketing Social Media Manager @Lone Star College-Cyfair
Cypress, TX, US
Improved internal processes and structure for digital media practices by conducting research, responding to data, recommending new technologies-Led and scaled the Falcon Force student content creator program from inception to a team of 6, achieving a 25% increase in student engagement and a 15% increase in social media reach-Conceptualized and spearheaded the campus-wide iBelong marketing photo campaign, coordinating student models and driving increased campus awareness and brand alignment-Strategically leveraged social media platforms (Facebook, Instagram, X, LinkedIn, YouTube) to expand reach and engage target audiences, resulting in a triple-digit increase in followers-Established a cross-departmental Social Media Taskforce to streamline communication and optimize marketing efforts
EDUCATION
Grambling State University
Bachelor of Arts (B.A.), Mass Communication | Minor in Marketing
ABOUT VERONICA SANDERS
Dedicated and team-oriented communications professional with a rich background in content sourcing, development, and publication across a diverse range of online platforms. As a dynamic digital marketing specialist, I excel in planned content creation, user-generated content, and key message development. Proficient in KPI tracking and implementing targeted marketing campaigns, I leverage real-time data to make informed decisions, ensuring maximum engagement.My skills extend beyond data-driven strategies; I\'m passionate about storytelling through various mediums, including photography, graphic design, and creative directing. This multi-faceted approach allows me to craft compelling narratives that resonate with our target audience.I am adept at building brand awareness and fostering relationships with external partners, both online and in person. Through Integrated Media, Digital Marketing, and Public Relations, I create impactful business opportunities and contribute to the overall success of the team. Let\'s connect and explore how we can collaborate to elevate our brand presence and achieve strategic goals.
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