Veronica Martinetti
Senior Product Marketing Manager @Müster & Dikson Service S.P.A
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WORK HISTORY
Senior Product Marketing Manager @Müster & Dikson Service S.P.A
Define unique brand identity: Establish a distinctive brand identity within the hair care market, differentiating it from competitors. Deeply understand the target audience, their needs, desires, and behaviors. Craft a clear and compelling value proposition that communicates the unique benefits of the products. Develop and maintain a cohesive visual identity for the brand, including logo, colors, fonts, and tone of voice.Product Development: Identify new product opportunities and develop innovative formulations that meet consumer needs. Manage the launch of new products, defining the marketing and communication strategy. Monitor the lifecycle of existing products, making changes or discontinuing products that no longer perform well.Marketing and Communications: Plan and execute integrated marketing campaigns (digital, social media, PR, events) to promote products and increase brand awareness. Create valuable content (articles, videos, infographics) to educate consumers and strengthen the brand relationship.Analysis and Performances: Define and monitor key performance indicators (KPIs) to measure the effectiveness of marketing activities. Analyze market and sales data to identify trends and opportunities. Optimize marketing strategies based on results.
EDUCATION
Istituto Europeo di Design
Corso di Specializzazione, Wedding and Events Planner
High-school Claudio Cavalleri
Scientific-linguistic Diploma, Liceo Linguistico
IULM University
Marketing, Consumption and Communication, Brand Management
IULM University
Three-year Degree, Public Relation and Business Communication
SKILLS
ABOUT VERONICA MARTINETTI
Love your job and you\'ll never work a day in your life”. Passion, excitement, continuous learning, autonomy, and positive relationships. Marketing is an art form. It has always been one of my greatest passions.With 7 years of experience and a master’s degree in Brand Management, I work everyday to transform the most creative strategies into tangible results.My Professional Skills: Product marketing, commercial marketing, brand strategy, marketing campaigns, SEO, social media, content marketing, data analysis, event organization.
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