Veronica Giuliano
Head of Partnership Activation @RCS Sports & Events
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WORK HISTORY
Head of Partnership Activation @RCS Sports & Events
Milano, IT
Provide strategic and operational leadership to a team managing and activating key partnerships and sponsorships with global brands in cycling and running sectors- Define and develop co-marketing strategies to maximize partnership value, aligning with business objectives and partner needs- Oversee and lead contract negotiations, securing strategic and mutually beneficial agreements- Collaborate with executive leadership and cross-functional departments including Marketing, Digital, Communication, and Legal to integrate and optimize partnership strategies within the overall corporate vision- Plan and direct high-impact activations, events, and campaigns to boost fan engagement and brand visibility- Monitor market trends and analyze performance data to guide strategic decisions and continuously improve partnership initiatives- Responsible for team development and growth, fostering a culture of excellence, innovation, and collaboration
EDUCATION
Liceo Scientifico
High School Degree in Scientific Studies
Università degli Studi di Salerno
Master degree in Corporate Communication
Università degli Studi di Salerno
Bachelor Degree in Communication
SKILLS
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