Veerashekar R

Assistant Marketing Manager @Lenexis Foodworks Pvt Ltd

Bengaluru, IN

Own and execute regional marketing strategy aligned with overall brand and business objectives for Chinese Wok and other Lenexis brands.Lead Go-To-Market (GTM) planning and execution for new store launches, working closely with Business Development, Operations, Projects, and Central Marketing teams.Plan and execute hyperlocal BTL activations including mall activations, RWAs, colleges, corporate parks, sampling drives, and local partnerships.Manage regional marketing budgets, ensuring efficient utilization and strong ROI focus across offline and digital channels.Drive local digital marketing initiatives including geo-targeted campaigns, influencer collaborations, and platform-level promotions.Coordinate with creative, media, and activation agencies to ensure timely and effective campaign execution.Track and analyze campaign performance using key KPIs such as footfall, sales uplift, redemption, reach, and engagement, and optimize based on insights.Conduct market and consumer research to understand regional preferences, competition, and consumption behavior.Ensure brand consistency while adapting communication for local relevance across cities and markets.Build and maintain relationships with local media partners, influencers, and vendors.

MICA | The School of Ideas

Advanced Certification Program in Digital Marketing and Communication, Digital Marketing, Digital Marketing

IIPM

PGDM, Marketing

PESIT

Bachelor of Computer Applications (BCA), Computers

Sri Chaitanya PU College

PCMC