Veena Darne
Marketing Specialist @Tech Data APAC
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WORK HISTORY
Marketing Specialist @Tech Data APAC
Mumbai, IN
Developing and executing the overall marketing plan for various vendors and translating it into measurable marketing activities• Constantly preparing effective marketing plans with budgets given, as per vendor guidelines and executing the plan, end to end worth above USD per quarter with a total of about 200 activities in a year• Evaluating the financial aspects such as budgets, spending and return on investment• Planning and organizing events, trainings, partner enablement sessions to drive business in the region• Executing email marketing and online campaigns to generate awareness• Liaising with third party advertising firms for online presence• Planning and monitoring ongoing presence on social media for Tech Data and associated brands • Designing creatives, banners, brochures and other sales and marketing material as per the business requirement• Presenting quarterly business reviews to vendors showcasing the outcomes of activities done• Major Vendors handled : Microsoft, HPE, IBM, VMware, NetApp, Dell EMC
EDUCATION
Anjuman I Islam
Hotel Management
Mumbai Institute Of Management & Research
MMS, Marketing
ABOUT VEENA DARNE
Experienced Marketing professional with 8 years of experience in B2B and B2C marketing. I am passionate about developing marketing plans that can add value to the IT channel and can reflect ROI. I strive for excellence and I ensure the success of the planned activities in a timely manner. I have an inclination to drive business online using various platforms and via different marketing campaigns. Specialties: Knowledge and execution capabilities around building brand, digital Marketing, direct marketing, new product launch, event management, lead generation, budgeting, media planning, CRM, market research, marketing analytics, public relation
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