Karan Shetty

WORK HISTORY

EDUCATION

ABOUT KARAN SHETTY

As the Marketing Manager at Trafalgar Group, I lead the marketing team in developing and maintaining all collateral, web platforms, and commercial content for Australia’s leading passive fire systems and specialty construction materials manufacturer. My role focuses on driving lead generation through EDMs, organic search, ads, and social media, while optimizing the marketing funnel to enhance customer experience (CX) and ensure a smooth transition to our sales and customer teams. I also oversee the planning and execution of events, seminars, and brand awareness campaigns, collaborating with partners and resellers to manage assets and audit both physical and digital point-of-sale (POS) materials.With a Master’s degree in Creative Industries and Media from Macquarie University, I bring a strong foundation in multimedia production, website development, and digital marketing. In my previous roles, I have successfully executed marketing campaigns across industries including media, cybersecurity, and retail supply chains, leveraging market research, competitor analysis, and social media strategies. I’m passionate about crafting impactful marketing content and strategies that drive business growth while meeting customer needs.