Vedika Poddar

Marketing Associate @Knottme

Kolkata, IN

In my capacity, I am responsible for the end-to-end management of our product marketing strategies. This includes developing comprehensive social media calendars, curating engaging content, and ensuring its timely dissemination across relevant platforms. I oversee all aspects of business-to-consumer sales, ensuring seamless execution and alignment with our objectives.During my tenure, I have had the opportunity to mentor and guide two interns, facilitating their growth and contributing to our team\'s productivity. I initiated the use of Canva for designing social media posts and stories, quickly gaining proficiency in creating visually appealing content that resonates with our audience. Additionally, I implemented meta ads when deemed necessary, leveraging their potential for targeted outreach.To bolster our brand presence, I spearheaded the organization of exhibitions, working closely with the team to showcase our products and services. These efforts have significantly contributed to enhancing brand recognition and establishing a strong foothold in the market.In terms of customer engagement, I have implemented various marketing strategies, including leveraging WhatsApp and social media platforms. By utilizing these channels effectively, we have successfully expanded our reach and cultivated a loyal customer base.Furthermore, recognizing the importance of a strong digital presence, I took the initiative to develop digital catalogs for our brand. These catalogs serve as a comprehensive resource for our customers, providing them with valuable information and enhancing their overall experience with our brand.

St. Xavier's University, Kolkata

Bachelor of Arts - BA

Manipal Institute of Communication

Postgraduate Degree