Varun Krishna

Assistant Brand Manager Marketing @The India Cements Ltd

Chennai, IN

Brand Strategy and Campaign Development: Collaborated with the Marketing Head to develop brand strategies and campaigns, including ATL (Above the Line), BTL (Below the Line), and TTL (Through the Line) marketing efforts.IPL Campaign Planning and Execution: Led the planning and execution of the IPL campaign, which involved ownership of brand promotion on-ground, consumer schemes throughout the IPL season, and ATL campaigns such as radio campaigns with consumer engagement through RJs.Creative Content Development: Worked with a creative agency to develop content for campaigns, including visuals, copy, and videos, as well as promotional materials to enhance brand visibility for technical and sales teams.Scheme Planning and Collaboration: Collaborated with state heads to plan schemes for dealers, sub-dealers, and influencers, aiming to improve channel width and increase shop presence.Influencer Loyalty App Development: Actively participated in the development of the Influencer Loyalty App (IC Champs), including training, and launching the app to increase influencer retention.Sales and Marketing Data Analysis: Took complete ownership of sales and marketing data analysis.Cross-Functional Collaboration: Engaged in cross-functional collaboration with HR and state sales teams for internal communication.Channel and Sales Performance Analysis: Analyzed data regarding channel and sales performance and took complete responsibility for tertiary sales through influencers.Event Planning and Execution: Planned and executed events such as ICPL for influencer engagement, the 75th anniversary celebration of India Cements, and Grand product launches like CSK and HSK.

Great Lakes Institute of Management

PGP DSBI

Meenakshi Sundararajan School Of Management

Master of Business Administration (MBA)

RMD ENGINEERING COLLEGE

Bachelor of Engineering (BE)