Varsha Chowdhury
Head of Pr and Communications @Vivaldi Technologies
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WORK HISTORY
Head of Pr and Communications @Vivaldi Technologies
Oslo, NO
With Vivaldi (Norway, US, Iceland) since its early days. Part of its initial startup team in Marketing & PR. In a nutshell, make Vivaldi known and appreciated.• Spearhead PR & communications that reflect the company\'s values and support growth globally.• Conceptualize & lead product launches, facilitate creative processes and story-telling. Draft press releases, blogs, ghost articles.• Multimedia initiatives – presenting, scripting videos. In-front camera skills.• Proactively pitch stories that further awareness of Vivaldi’s mission. Handle media queries globally.• Content writing, copywriting with SEO – company blog, social media, newsletters, guest blogging.• Maintain relations with industry tastemakers, media, influencers, YouTubers• Strengthen partner relations: cross-promotions of respective brands with creative concepts, guest blogs, joint social media campaigns.• Coordinate international PR teams (Russia and Japan) to take input, distill feedback, and manage campaigns, including budget forecasting.• Adept in numerous IT & communications platforms, e.g. WordPress, Buffer, SproutSocial, Typeform, Jira, and more.• Conceive & execute global media tours for company executives. • Identify, pitch, secure speaking positions for company executives at tech conferences & start-up festivals.A few wins:• Secured coverage in mainstream media: The Boston Globe, The Wired, The Economist, The Guardian, Reuters, The New York Times, Bloomberg, CNBC, BBC Mundo, The Times of India, El Pais, Entrepreneur, The New Yorker, etc.• Featured Vivaldi regularly in global tech media: The Verge, CNET, Ars Technica, TechCrunch, Fast Company, The Next Web, VentureBeat, Computerworld, CBS, PC World, etc.• Secured coverage in mainstream & tech media from non-English speaking regions across the globe. Impactful PR campaigns led to TechMeme at least 5 times.• Effective relations with news agencies: Reuters, AP, DPA, NOS, EFE, Polish Press Agency, Russian(Ria Novosti), etc
EDUCATION
Lucknow University
Bachelor of Arts in English and Psychology
Lucknow University
Post graduate Diploma in Public Relations, Post graduate Diploma in Public Relations
ABOUT VARSHA CHOWDHURY
15+ years of experience in media and communications. Key domains: technology and software, startups, radio, broadcasting. Specialties: Global communications strategy, PR strategy, product launches, media and industry analyst relations, agency management, content, social media engagement, executive communications, internal communications, corporate social responsibility, leadership & and team management with a strong entrepreneurial approach. A hands-on creative and operations person who effectively collaborates with cross-functional teams. I love to align and strengthen internal and external perceptions to help move a company\'s reputation forward. A problem-solver by nature, communications & and interpersonal skills with proven abilities in leadership, team management, and customer relations. I love to test and learn, engage with audiences, and apply a user-centric approach to innovative brand and content marketing campaigns. I drive market strategy decisions with a healthy blend of data analytics, insights, and expert intuition.
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