Sasivarnan N

Head of Marketing @Sportingindia Sports News Media Private Limited

Coimbatore, IN

Strategic Planning: Develop and implement comprehensive marketing strategies aligned with business goals and objectives. Identify target markets, segments, and key performance indicators (KPIs) to measure success.Product Positioning: Define and articulate the value proposition of Sporting India\'s products and solutions. Develop messaging and positioning strategies to effectively communicate product benefits to target audiences.Brand Management: Oversee the development and maintenance of the Sporting India brand identity, ensuring consistency across all marketing channels and materials. Monitor brand perception and reputation, and implement strategies to enhance brand visibility and recognition.Lead Generation: Drive lead generation efforts through various channels, including digital marketing, content marketing, events, and partnerships. Develop and execute campaigns to attract and engage target audiences and convert leads into sales opportunities.Content Strategy: Develop a content strategy to create compelling and relevant content that resonates with target audiences. Manage the creation of marketing collateral, blog posts, whitepapers, case studies, videos, and other content to support lead generation and sales efforts.Digital Marketing: Oversee digital marketing initiatives, including website optimization, SEO/SEM, email marketing, social media, and online advertising. Leverage data and analytics to optimize campaign performance and drive results.Partnership Development: Identify and pursue strategic partnerships with sports organizations, industry influencers, and technology providers to expand market reach and drive business growth.Market Research: Conduct market research to understand industry trends, customer needs, and competitive landscape. Use insights to inform marketing strategies and product development efforts.Team Leadership: Build and lead a high-performing marketing team, providing guidance, mentorship, and support to team members.