Varda Gaur
Brand Manager @Modi Naturals
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WORK HISTORY
Brand Manager @Modi Naturals
Responsible for leading & managing the edible oil brand - OLEEV
EDUCATION
Delhi Public School, Vasant Kunj
AISSCE
University of Delhi
B.A.(honors) Business Economics
Harvard Business School Online
Sustainable Business Strategy
S.P. Jain Institute of Management & Research
Certification Program
Institute of Management Technology, Nagpur
Masters in Business Administration
ABOUT VARDA GAUR
Brand Manager with MBA in marketing and 7 years of experience across a broad range of marketing disciplines and industry segments. A proven track record of using consumer insights combined with creative marketing, project management, and leadership to achieve – awareness, recall, consideration for brand/category/product along with acquisition & retention of consumer via well-planned campaigns & launches led across various online & offline marketing channels.AREAS OF EXPERTISE: Brand Management Campaign Management Creative MarketingContent Marketing Project Management Public Relations Corporate Communications Media Buying & Planning Partnerships & Alliances Market Research & Analysis Insight mining Offline media: ATL – TVCs, Print, OOH, Radio | BTL –Activations & Branding Digital media: SEO – SEMrush, HubSpot, Google Search Console | SEM – GDN, YouTube, FB Content media & tools: BuzzSumo, Focus Groups – Quora, Reddit OTT media: Hotstar, Spotify etc. Google Analytics Social Media tools: Hootsuite, Canva, Google Trends CRM tools: Salesforce, Mailchimp, Webengage, Clevertap Stakeholder Management Team Building & Leadership Negotiation Budgeting Design Thinking
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