Vanshita Rai

Marketing Associate @Juleo

Gurugram, IN

Led influencer marketing campaigns on IG Stories and LinkedIn for brand awareness and Club Launch- Strategised and executed end-to-end cross-brand collaborations on social media with brands like Myntra, Uber, Clovia, Zepto, and YouTube, increasing organic brand searches by 25%- Oversaw Juleo\'s launch plan execution, including meme marketing, influencer collaborations, and celebrity campaigns, generating 5M+ impressions on Instagram- Led scripting, visual direction, and execution of brand videos with top influencers like Simmy Goraya ensuring brand alignment- Identified and evaluated strategic partnerships to amplify Juleo’s market presence- Managed all social media content and optimised strategy using monthly reports and data-driven insights- Contributed to product\'s evolution by providing key insights and solutions to enhance in-app assets, improve user experience, and refine the matchmaking algorithm.