Marta Vannelli

Digital Strategist & Project Manager @Enzima

Rome, IT

Defining Digital Strategy- Identifying business and digital goals- Planning, executing and monitoring digital advertising campaigns- Optimizing results based on data analysis- Collaborating with the content creation team- Developing content marketing strategies- Managing editorial calendars and overseeing content publication- Implementing search engine optimization strategies- Managing search engine marketing campaigns- Defining social media strategy - Monitoring performance metrics - Managing community engagement activities- Collecting and analyzing performance, traffic, and conversion data- Creating detailed reports for management and clients- Using analytics tools- Analyzing the customer journey across digital channels- Optimizing user experience and improving conversion rates- Coordinating various teams (design, development, content)- Monitoring project timelines and budgets- Ensuring projects meet quality standards- Researching and implementing new digital technologies and trends- Training the team on best practices-Maintaining constant communication with clients to understand their needs- Presenting strategies and campaign results- Managing long-term client relationships.

Ghent University

Single courses, Communication sciences

Sapienza Università di Roma

Laurea Magistrale LM, Organizzazione e Marketing per la Comunicazione d'Impresa

Università degli studi Roma TRE

Bachelor degree, Communication sciences