Vanessa Wood
Solutions Campaign Marketing Manager @Adaptavist
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WORK HISTORY
Solutions Campaign Marketing Manager @Adaptavist
GB
Drive integrated marketing campaigns and strategic partner initiatives to accelerate lead generation and revenue growth across global markets.Key Achievements & Responsibilities:Spearhead go-to-market strategies with strategic partners, aligning cross-functional teams (partnerships, sales, marketing) to deliver cohesive campaigns that drive measurable business outcomes.Design and execute partner-focused marketing programmes, including co-branded initiatives, joint events, and collaborative campaigns that strengthen partner relationships and expand market reach.Lead the strategy and management of Adaptavist\'s DevOps Decryption Podcast, building thought leadership and audience engagement in the DevOps community.Conduct market intelligence and competitive analysis to inform campaign planning and identify high-value opportunities for partner collaboration.Orchestrate global campaign activation and performance optimisation, monitoring KPIs and adjusting strategies to maximise lead generation and conversion.Manage campaign budgets and resources to ensure efficient allocation and ROI across all marketing initiatives.
EDUCATION
Harrogate College
Bachelor of Arts (BA), Fashion Retail & Marketing
The Institute of Direct and Digital Marketing
Professional Certificate in Social Media, Marketing
Boston Spa
GCSE's
Park Lane College
E-Business
SKILLS
ABOUT VANESSA WOOD
Marketing strategist with 12 years of experience specialising in partner ecosystems, campaign development, and demand generation in the technology sector.I build and scale integrated marketing programmes that bridge strategic partnerships with revenue growth objectives. My approach is grounded in data-driven go-to-market strategies that transform collaborative relationships into measurable business outcomes.My expertise spans the full marketing lifecycle—from market research and strategic planning through to multi-channel execution and performance optimisation. I excel at developing joint marketing initiatives, orchestrating global campaigns, and creating compelling content that resonates with technical and business audiences alike.Throughout my career, I\'ve collaborated across partnership, sales, and marketing functions to align organisational goals and drive lead generation at scale. I bring extensive experience in event strategy and delivery, having designed and executed impactful events ranging from large-scale conferences and partner summits to intimate roundtables and webinar series. This experience encompasses the full event lifecycle: concept development, promotional campaigns, logistics coordination, and post-event analysis to maximise ROI. I also have experience in podcast management and production, having led editorial strategy for a DevOps-focused series that connects industry experts with engaged technical communities.My strength lies in combining strategic vision with tactical execution: building audience-focused campaign plans, coordinating international marketing programmes, and continuously leveraging analytics to optimise performance.
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