Vanessa Siu
Product Marketing Specialist @Direct Plus Food Group
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WORK HISTORY
Product Marketing Specialist @Direct Plus Food Group
Langley, BC, CA
Completed CFIA regulatory update with packaging redesign to 200 SKUs over a period of 8 months• Developed & and managed a database of 350+ product specifications as required by GS1 Canada.• Successfully launched 25 new SKUs into the market for various DPFG brands.• Leads all product development projects working with 5 processing plants.• Collaborates with upper management in developing our house brands, launching and providingfeedback on 3rd party brands for distribution. • Work collaboratively with multiple marketing agencies to ensure packaging design aligns with the brandstandards and Canadian labelling regulations.• Support the marketing and sales team to ensure proper marketing strategy implementation during product launches, promotions, and other marketing communication.• Track all product marketing initiatives, create weekly/monthly reports, and the preparation ofthe annual budget.• Effectively resolved all product-related issues, with both internal and external customers.
EDUCATION
UBC Sauder Professional Growth
Certificate, Project Management
Capilano University
Bachelor’s Degree, Business Administration
SKILLS
ABOUT VANESSA SIU
Highly motivated, organized, team and goal-oriented with experience in Product Development, Project Management, Event Planning, Public Relations, and Marketing. • Fluent in English and Cantonese. Specialties: GS1 Canada, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Acrobat, Sage and WordPress.
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