Vanessa Pelen

WORK HISTORY

EDUCATION

ABOUT VANESSA PELEN

I am a creative and empathetic San Jose State University alumnus aspiring to be in the integrated marketing and communications field. At SJSU, I majored in marketing and minored in public relations to contribute to the enhancement of the bridge connecting the mind of people through storytelling campaigns and marketing projects globally. Growth takes place outside of our comfort zones, and a goal I strive for is not to limit my challenges but rather challenge my limits. These have been reflected by my desire to try new things growing up, from writing fictional stories, playing basketball, dancing, and creating videos (to name a few). Amongst all my favorite hobbies and activities, I found the common denominator I was passionate about—storytelling. Whether it be the story told through art, dance, music, cinematography, graphics, data, or ads, I have come to appreciate and respect it. My combined storytelling passion, empathy, and analytical skills make me the perfect person for marketing. I love how companies can connect with people not only through content to help address their consumer\'s active or inactive needs but also by being able to inspire or aid them to dream big, love themselves, be more sustainable, or be proud and confident using the power of campaigns. In the semester-long consulting work I\'ve done for three different companies, we worked together toward diverse marketing-specific project scopes and went through research, strategy, and implementation (creating deliverables) of those projects. It allowed me to gain a deeper understanding of data analytics and their ability to tell a story and provide insightful direction to marketing strategies and decisions.My professional digital marketing project management experience has given me the skills to manage multiple projects simultaneously while working with different SMEs and stakeholders. This aided my growth in better time management and communication skills in a fast-paced and collaborative environment. Aside from video creation, my personal interests today now include photography, travel, scrapbooking, and tennis. I also love to try new recipes online and binge-watch shows during my free time!