Vanessa Vasconcellos

Social Content Manager @Foodini

AU

Development of content governance guidelines for tone, style, and voice, and ensuring they are followed- Research and analysis on consumer thoughts and trends- Planning the editorial calendar and content proposition- Development editorial strategy across all delivery social medias and website- Performance of research to gain in-depth knowledge of all customer personas- Creation of specifications and content appropriate for the brand\'s customer personas- Content pillars and sub pillars strategy- Content Collaboration with technical, copywriters and creative teams to implement the strategy- Assessment and analysis of social media marketing campaigns- Implementation of best SEO practices

University of Calgary

Business Intelligence and Analytics

Pontifícia Universidade Católica do Rio Grande do Sul

Bachelor’s Degree, Commercial and Advertising Art

RED Academy

Digital Marketing