Vanessa Allen
Vice President, Growth Marketing @FullSpeed Automotive
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WORK HISTORY
Vice President, Growth Marketing @FullSpeed Automotive
Denver, CO, US
I lead enterprise marketing across 600+ locations/11 brands—owning national brand strategy, local activation, CRM, and performance media to drive comp sales. I manage the full marketing budget with full P&L accountability, reallocate to highest-ROAS programs using and run an integrated mix (TV/radio pilots, paid social/search/PMax, programmatic, email/SMS, PR) on shared scorecards. I replatformed 8 brand sites, launched creative refresh + dark-test frameworks, and built a cross-functional org (digital, local, CRM/content) with clear OKRs and coaching rhythms.
EDUCATION
University of Colorado Denver
Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services
Northern Illinois University
International Marketing; Applied marketing and international business
SKILLS
ABOUT VANESSA ALLEN
Experienced digital marketer with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Search Engine Optimization (SEO), Media Buying, and Marketing Strategy. Strong marketing professional with a BA focused in Business Marketing/Management from University of Colorado
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