Vanessa Marie Rose Cito
Social Media Manager @Central Station Toronto
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WORK HISTORY
Social Media Manager @Central Station Toronto
Toronto, ON, CA
Social Media Manager at Central Station, a Toronto-based, design driven creative agency focused on making brands irresistible. Part of a senior, collaborative team building culturally resonant work across branding, retail, and digital for some of the most recognized names in fashion, sport, and lifestyle.
SKILLS
ABOUT VANESSA MARIE ROSE CITO
If content is king, analytics are queen, and community is the kingdomI’m a community, insights, and marketing strategy leader with 15+ years of experience finding the why behind audience behavior - then turning it into moments people actually want to talk about, share, and remember. I build community wherever I work. Not just moderation or replies, but culture: spotting opportunities in real-time, amplifying customer creativity, and transforming everyday brand interactions into earned, often viral moments. Yes, sometimes the internet hands you gold. I know how to recognize it and run with it.Most recently, I led the first-ever enterprise community management and social listening function for one of Canada’s largest organizations, overseeing millions of annual interactions across regulated and non-regulated retail programs - from pop-culture partnerships like Marvel to loyalty-driving initiatives including Cookware, PC Insiders, PC Optimum More Days, and no name Simple Check - turning moments of attention into long-term trust. My work lives at the intersection of insight, instinct, and timing, using data to guide bold decisions, not slow them down.What I actually do: Turn social and customer data into creative opportunity for storytelling, not just reports Identify emerging trends, inside jokes, and cultural sparks before they peak Build scalable community and governance frameworks that protect trust while leaving room for fun Partner with PR, Legal, CX, and Marketing and other stakeholders to create work that’s smart, human, and fastHighlights (because LinkedIn loves receipts): Created insight-led moments that drove organic reach, engagement spikes, and cultural relevance Built and launched an enterprise-wide community management program from scratch Delivered executive-level insights shaping brand, comms, and product strategy Managed high-volume UGC, influencer, and creator programs with hundreds of partners Recognized with industry and platform awards for social strategy, community leadership, and digital innovationI’m also a public speaker, regularly sharing insights on digital culture, community behavior, and social strategy - shaped by earlier work in the music and live events industry, where reading a room isn’t optional, it’s survival. I’m at my best creating spaces where brands feel human, customers feel seen, and data quietly does the heavy lifting. If you’re looking to build community, spot the next moment before it breaks, or turn insight into impact, reach out - let\'s grow together!
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