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Vanessa Maturano Manjarrez
Brand Marketing Manager Jr @Nestlé
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WORK HISTORY
Brand Marketing Manager Jr @Nestlé
Ciudad de Mexico, MX
Brand Manager – Nestlé Professional (Out of Home products Division)Nestlé MéxicoKey Responsibilities: • Responsible for the development and implementation of annual marketing plan • Lead innovation and renovation initiatives for the culinary product portfolio, ensuring alignment with market trends and customer needs. • Develop and execute promotional strategies to boost brand visibility and drive sales across channels. • Manage digital communication campaigns to strengthen brand positioning and engagement with audiences. • Design and implement pricing strategies in close collaboration with the sales team to ensure competitiveness and profitability. • Continuously identify and pursue new business opportunities in collaboration with the sales team to expand market presence and drive business growth. • Oversee the financial health of the category, monitoring profitability, revenue, and performance of both new product launches and the core portfolio.
EDUCATION
Universidad Iberoamericana, Ciudad de México
Master's degree, Marketing and Publicity
Escuela Bancaria y Comercial
Bachelor's degree, Trade and International business
ILAC
English
ABOUT VANESSA MATURANO MANJARREZ
Choose a job you love and you will never have to work a day in your life.Passionate for brand building, project management and new product development
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