Vanessa T.
Director of Product Marketing @Procedureflow
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WORK HISTORY
Director of Product Marketing @Procedureflow
Toronto, ON, CA
Leading Product Marketing at ProcedureFlow, driving positioning, go-to-market strategy, and demand generation to bring our products to market.Managing and developing a high-performing team while partnering cross-functionally to deliver impact across the full customer lifecycle.
EDUCATION
University of Calgary
Bachelor of Arts (BA), Communications Studies
SKILLS
ABOUT VANESSA T.
Marketing Director with 14+ years of experience leading B2B and B2C go-to-market strategy across fintech, SaaS, marketplaces, travel, and enterprise platforms.I’ve built and led integrated marketing programs spanning product marketing, growth, brand, lifecycle, and partner marketing - owning positioning, GTM execution, and cross-functional alignment across both customer and business audiences.My background includes scaling B2B marketing functions, launching and growing B2C verticals, supporting revenue and adoption goals, and translating complex products into clear, compelling value propositions across the full funnel.I’m known for combining strategic clarity with strong execution, bringing a commercial mindset to marketing leadership while building inclusive, high-performing teams. Bilingual (EN/FR).
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