Vandana Balyan

Digital Marketing Manager @Quantum It Lab Limited

London, GB

Roles & Responsibilities:• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain our social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Collaborate with agencies and other vendor partners• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Indian School of Business

Certificate , Foundation of Leadership Programme

Indian School of Business

CERTIFICATE , Organizational Leadership

Institute of Management Education, Ghaziabad

Master of Business Administration - MBA, Marketing