Karsten van Asselt
Sr Lead Media & Content Excellence Central Europe @Kenvue
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WORK HISTORY
Sr Lead Media & Content Excellence Central Europe @Kenvue
EDUCATION
Arnhem Business School
BA, Marketing Management, Marketing Research, International Marketing, Finance
San Francisco State University
Study Abroad, Advertising, Public Relations, Import, Export, European Business
SKILLS
ABOUT KARSTEN VAN ASSELT
Result driven digital marketing native with extensive experience in leading media along the whole marketing funnel in multinational B2C environments- shows early results and quick wins even in very complex environments- experienced in developing and executing long-term digital strategies whilst assuring success through KPI development and monitoring- achievement of extraordinary results with advanced skills in data-driven optimization - process oriented, with a proven track record of analyzing and substantially improving process efficiencies- great organizer with clear and highly structured way of working and communicating, very capable of passing on acquired knowledge- goal focused and successful leader of media expert teams that is capable of motivating team members and developing growthSpecialties- Total video: Linear TV, CTV, ATV, OLV- digital marketing, martech & audience strategy: Programmatic advertising, social media & influencer, e-mail marketing, CRM, display, affiliate marketing, SEM, SEO, data stretegies, DSPs, CDPs- Retail media & ecommerce:(data) partnerships, joint business planning, Web store management, pricing & promotion planning, forecasting & analytics, business development, merchandising- Conversion: A/B Testing, funnel optimization, dynamic personalization, user experience
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