Van Truong
Paid Media Specialist @Perpetua
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WORK HISTORY
Paid Media Specialist @Perpetua
Toronto, ON, CA
Execute and optimize Amazon DSP display & video campaigns, ensuring budget pacing and performance targets are met- Build and present campaign performance reports, customer insights, and strategic recommendations to cross-functional teams and clients- Collaborate with media, e-commerce, and analytics teams to improve processes, drive efficiency, and stay ahead of industry trends.
EDUCATION
Fairleigh Dickinson University
Undergraduate
University of Windsor
Masters of Management
SKILLS
ABOUT VAN TRUONG
I turn social media strategy into real results—more engagement, more reach, and more impact.Hi, I’m Van!A strategist who thrives at the intersection of creativity and data. I specialize in turning insights into high-impact campaigns that do more than attract attention—they build brand loyalty and drive real business growth.With 6+ years in social media marketing and digital strategy, I focus on: Content strategy & brand storytelling – crafting narratives that connect authentically with audiences Community engagement & audience growth – building engaged followings through data-driven content Cross-functional collaboration – aligning content marketing with business goals for measurable impactMy achievements: 10X social media growth – scaled brand visibility and increased engagement by 25% in just four months 5X impressions boost – led and mentored content teams to create campaigns that resonated and performed Data-backed creativity – developed social strategies that not only exceeded KPIs but also drove business resultsI believe great marketing isn’t just about pushing content—it’s about creating meaningful connections at the right time with the right message.When I’m not strategizing, I’m brainstorming fresh video ideas, analyzing emerging trends, and exploring how creativity shapes leadership.Let’s connect and build something impactful.
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