Lisa Vallejo Sorensen
Communications Director @Upper Valley Aquatic Center
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WORK HISTORY
Communications Director @Upper Valley Aquatic Center
White River Junction, VT, US
During my time at UVAC, I have grown an agile and robust communications department. We have had such success that we built a square foot expansion and won Business of the Year, year after year! I have worked with all kinds of people to get the word out about what we do: web developers, graphic designers, business managers, swim coaches, personal trainers, executive directors, development auditors, digital gurus, chamber of commerce folks and radio personalities. By creating a cohesive and compelling message in the community, within the center, on our website, in social media (more than 11K followers), donor newsletters, email communications, print/web advertising, in the press and special events, we have become an invaluable centerpiece in our community.
EDUCATION
University of Washington
Bachelor of Arts
Seattle University
Masters in Teaching
ABOUT LISA VALLEJO SORENSEN
Lisa is a highly skilled marketing and communications director working to identify what consumers want and create more of that! She has extensive marketing experience and a comprehensive knowledge of branding. With a love of people, Lisa is a solid team member and leader for writers, designers, program creators and technology specialists, working toward positive outcomes for all. A life-long learner and enthusiastic mentor for new employees, she strives to understand what makes people tick, while working to deliver solid solutions that improve lead generation, sales, and positive media, and community relations. I LOVE MY WORK successfully managing all aspects of a dynamic and profitable internal and external communications including: positive media relations effective website development with proactive SEO and analytics management up-to-date social media engagement and content strategies eye-catching print and online advertisement community affirming special events positive community outreach What I can do for your business: •Craft a focused and successful Marketing Plan to grow profits, increase visibility, and engender positive community sentiment. •Create a successful internship program for both Marketing and Design positions. •Facilitate the creation of programs to engage and grow community involvement, increase customer satisfaction and give stakeholders a value added experience. •Enable positive communication between customers, leadership and employees to inspire better customer service by listening, surveys, and proactive messaging. l••••••••@mac.com | 60••••••05 |
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