Valerie Zumwalt
Director of Marketing @Full Scale
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WORK HISTORY
Director of Marketing @Full Scale
Lead the marketing team in developing and executing strategies that drive brand awareness, lead generation, and recruiting success. My role is centered on managing large-scale content operations, enhancing digital presence, and aligning marketing efforts with business objectives. Key responsibilities include overseeing multi-channel campaigns, optimizing systems and processes, and collaborating across departments to deliver measurable results.Content Leadership: Manage the creation and distribution of high-quality content, including long-form videos, podcasts, newsletters, SEO blog articles, and social media posts for Full Scale and its executive team.Marketing Strategy: Develop and implement comprehensive marketing plans to support lead generation, executive visibility, and recruiting efforts.Team Leadership: Oversee and mentor the marketing team, ensuring timely delivery of marketing requests, interdepartmental collaboration, and consistent performance improvements.Brand Management: Elevate Full Scale’s brand authority by aligning messaging and creative assets across all platforms and ensuring a unified brand identity.System Optimization: Streamline tools and processes for content production, analytics, and digital optimization to improve efficiency and ROI.
EDUCATION
University of Missouri-Columbia
Journalism, News Editorial
ABOUT VALERIE ZUMWALT
Turning Big Ideas into Real Results Building High-Performing Teams that Get…
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