Valerie P.
Marketing Coordinator @Newcom Media Inc.
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WORK HISTORY
Marketing Coordinator @Newcom Media Inc.
Etobicoke, ON, CA
Lead multi-brand marketing strategy and execution for several national B2B trade shows under Newcom Media’s Shows Division.Currently managing marketing for:Canadian Meetings + Events Expo (CMEE)Canadian Mechanical & Plumbing Exposition (CMPX)Heat Pump Symposium (Vancouver, Toronto, and Atlantic Canada editions)Assisting in the marketing for:Toronto Market WeekTruck WorldExpoCamPreviously managed:Sign Expo Canada (2023–2024)Key Highlights:Oversee digital and print marketing strategy, including social media, email campaigns, website management, and creative production.Lead rebranding and creative direction for major trade shows, ensuring consistent messaging and visual identity across all touchpoints.Collaborate with cross-functional teams to drive exhibitor sales, sponsorship visibility, and attendee engagement.Track campaign performance using analytics tools (Google Analytics, Omeda, and social insights) to inform data-driven improvements.Support partner and sponsor deliverables to maximize brand exposure pre-show and onsite.
EDUCATION
Sheridan College
Bachelor’s Degree, Digital Communication and Media/Multimedia
Canadian International School of Hong Kong
International Baccalaureate Diploma
University of Toronto Mississauga
Bachelor of Arts (B.A.), Major: Communications and Media Studies, English; Minor: Cinema Studies
Canadian International School of Hong Kong
Ontario Secondary School Diploma
SKILLS
ABOUT VALERIE P.
As a marketing professional with experience managing multi-brand campaigns, I bring a unique blend of creative design expertise and strategic marketing execution. At Newcom Media’s Shows Division, I lead digital and print campaigns, email marketing, social strategy, and website design for national B2B trade shows, including CMEE and CMPX, overseeing the full marketing lifecycle from concept to analytics. My background in communications and digital design helps me translate complex ideas into clear, compelling brand narratives. Whether rebranding an event, optimizing user experience, or driving engagement across platforms, I focus on connecting creativity with measurable outcomes. Key strengths: Multi-brand marketing management (B2B events & campaigns) Digital strategy, email automation, and performance analytics Social media growth and brand storytelling UI/UX collaboration and creative direction I’m passionate about using design and data to tell stories that move audiences, and always open to connecting with brands or teams who value creativity, collaboration, and impact.
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