Valentina Ottati Durante

WORK HISTORY

EDUCATION

SKILLS

ABOUT VALENTINA OTTATI DURANTE

I have 10+ years experience in marketing strategy, brand management, content production, and campaign management. During my time with Sport Chek/Canadian Tire I built a reputation for thinking creatively and strategically, telling compelling stories, implementing high brand standards, building exceptional relationships, and never settling for the status quo. In my most recent role as Associate Marketing Manager, I lead the integration of Triangle Retail Media across Sport Chek and Canadian Tire Retail. I developed and executed vendor-funded marketing programs that drove over $5 million in incremental revenue, while ensuring alignment between marketing strategy, digital media plans, and financial goals across multiple retail banners.My track record spans both B2C and B2B environments, including my time at Benevity where I managed the go-to-market strategy for global thought leadership campaigns resulting in a 400% increase in website visits and 1,500% increase in paid media impressions. I have a proven ability to manage multi-channel campaigns, forecast and optimize KPIs, and collaborate seamlessly with cross-functional partners, agencies, and executives.What sets me apart is my ability to bring clarity, positivity, and strategic focus to every project – whether I’m building a new partnership program from scratch, leading a campaign with national visibility, or ensuring internal teams are aligned to shared goals. I thrive on big challenges, bring a collaborative spirit to every room, and pride myself on delivering high-quality work with a smile.