Valentina Frison

Campaign Manager @Bosch Rexroth Italia

Cernusco sul Naviglio, IT

Transform core business directives into a local integrated marketing strategy and campaigns to ensure the growth of the market share in the Industrial Automation solutions industry.• Planning and executing full-funnel marketing campaigns across all channels (email marketing, paid adv, social, events, partnerships, etc) to drive awareness and/or lead generation;• Managing and overseeing the production of creative content for all platforms and channels used;• Collaborate with all marketing functions (Digital marketing, Lead generation, eCommerce, External and Internal Communication), with the aim of constant integration and promotion;• Partner with the local technical product management and sales to be constantly aligned with technical contents and business development strategy and goals;• Ideation and execution of events, account-based marketing activities;• Responsible for the participation to national trade fairs in the field;• Collaboration and alignment with other marketing departments within the Europe Region for the accomplishment of international marketing campaigns.