Valentina Padilla
Associate Director @Peter Thomas Roth Clinical Skin Care
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WORK HISTORY
Associate Director @Peter Thomas Roth Clinical Skin Care
New York, NY, US
Work on overarching brand content and social media strategies (organic & paid), including global channel strategy (focus on: Meta and TikTok), to drive audience growth, brand awareness, engagement and sales Run campaigns in alignment with global marketing calendar to support product launches with social content through in-house creative, influencer partnerships, contests and user-generated content Support paid media campaigns across social media, programmatic, display and Amazon Support ecommerce team and paid media efforts Manage creative asset and approvals workflow Project management to help keep the social team and related team on-track for launch campaigns Analyze key market trends and competitive landscape to ensure we always have a pulse on what is being executed externally to push the boundaries for PTR across social efforts Mentor and empower social team members to deliver at their fullest potential in supporting business objectives
EDUCATION
City University of New York City College
Bachelor’s Degree, Public Relations, Advertising, and Applied Communication, Graduated
ABOUT VALENTINA PADILLA
Experienced Digital Media Maven with a demonstrated history of working in the public relations and communications industry. Skilled in Microsoft Word, Adobe Photoshop, Microsoft Excel, Composing Press Releases, and Social Media. Strong sales professional with a Bachelor’s Degree focused in Public Relations, Advertising, and Applied Communication from City University of New York City College.
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