Val Mabasa
Director Marketing Operations @Arcutis Biotherapeutics, Inc. (Nasdaq: ARQT)
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WORK HISTORY
Director Marketing Operations @Arcutis Biotherapeutics, Inc. (Nasdaq: ARQT)
Responsible for multiple functions in support of the Commercial organization including process development, technology set up, operational support and launch execution- End-to-end Promotional Materials Management, including Promotional Review Committee (PRC) Operations, Editorial, Print Production, Agency Management and Fulfillment- Event Planning process and vendor management, which includes all major sales meetings and congresses- Peer-to-peer Operations, including Speaker Program operations and technology design and enablement (using Veeva Events Management) for field-based programs, Ad Board operations, and Local Conference management
EDUCATION
Ateneo de Manila University
Bachelor of Science (BS), Management
SKILLS
ABOUT VAL MABASA
Experienced and results-oriented pharmaceutical operations leader with 17+ years of experience building and leading commercial operations that enable launch excellence, compliant growth, and organizational scale. Trusted partner to executive leadership with a proven record of supporting 20+ product launches across multiple therapeutic areas by designing end-to-end operating models, governance frameworks, and scalable systems in high-growth environments.I lead at the intersection of strategy and execution—translating commercial vision into durable infrastructure that supports marketing, field, and peer-to-peer engagement at scale. Known for modernizing promotional review, event operations, and launch workflows while balancing speed, compliance, and business impact. I excel in environments requiring clarity, structure, and decisive leadership during periods of rapid change.Leadership & Operational Expertise:1. Enterprise ownership of promotional material review, asset lifecycle management, and compliance governance2. Peer-to-peer and field enablement operations, including speaker programs, advisory boards, and congress strategy3. Executive-level event operations (national sales meetings, leadership summits, President’s Club)4. Commercial launch readiness, cross-functional operating cadence, and workflow optimization5. Platform strategy and enablement across Veeva Vault, Veeva CRM, and Veeva EventsRecognized for my ability to align operational execution with strategic goals, I thrive in dynamic, fast-paced environments and am passionate about building infrastructure that drives launch success, ensures compliance, and enables commercial teams to perform at their best.
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