Vaishnavi Palod

Associate, Data Science and Analystics @IPG Mediabrands

IN

Utilized Logistic Regression & the Random Forest Ensemble model to implement churn/attribution models, resulting in a 20% reduction in churn rate• Conducted A/B testing and analyzed user behaviour to identify opportunities for product optimization, resulting in a 20% increase in user engagement• Boosted revenue by 20% through the development of an automated product recommendation engine, fostering longer page interactions for users• Pioneered sales forecasting with an ARIMA algorithm, achieving an 82% data-driven decision accuracy rate & a 20% revenue increase• Worked with a team of data scientists in developing models to optimize marketing strategies, resulting in a 15% increase in customer acquisition and a 10% improvement in campaign ROI• Employed sentiment analysis using (NLP) to extract actionable insights from customer feedback data, resulting in a measurable increase in customer satisfaction metrics• Collaborated with cross-functional teams to deploy predictive maintenance models, reducing equipment downtime by 25%• Developed multiple Tableau Dashboards as per client requirement to visualize Sales, Revenue, ROI and other key metrics.

SNJB's Late shri D. M. Bhansali English Medium School

SSC

SNJB's SHHJB Polytechnic

Diploma

K. J. Somaiya Institute Of Engineering and Information Technology

BE - Bachelor of Engineering