Gaurav Rathore
Manager - Search & Social @IPG Mediabrands
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WORK HISTORY
Manager - Search & Social @IPG Mediabrands
EDUCATION
NMIMS Global Access School For Continuing Education
Post Graduation Diploma, Marketing and Management
Global College Of Technology
Bachelor of Technology (B.Tech.), Electronics and Communications Engineering
Birla Shiksha Kendra
SSC, Mathematics and Computer Science
SKILLS
ABOUT GAURAV RATHORE
I’m a results-oriented Paid Media professional with 9+ years of experience managing high-impact campaigns across Google Ads, Bing Ads, Meta, and other platforms. I\'ve successfully scaled ad accounts, optimized ROI, and driven lead generation across a range of industries — from startups to established brands. Specializing in developing and implementing comprehensive digital strategies across different platforms. My Core Expertise: • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Strategizing, Implementing and Reporting the web promotional activities. • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with internal revenue goals. • Ideation, creation, management & reporting of ad campaigns (both Google & Facebook) for the clients. • Lead Generation Campaign Creation, Audience analysis, Performance Management & Reporting. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Technical Skills:Web Tools : Google Analytics, Google Search Console, Facebook Ads Manager, Google AdwordsSEO Tools : Ahref, Meta SEO Inspector, Screaming Frog, SEMRush, Majestic, SkaiMicrosoft Office : Excel, Word, Power Point, Google Docs
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