Vaibhav Surve
Regional Trade Marketing Manager @Saint-Gobain India Private Limited - Glass Business
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WORK HISTORY
Regional Trade Marketing Manager @Saint-Gobain India Private Limited - Glass Business
Pune, IN
As a Regional Trade Marketing Manager, I am responsible for bridging the gap between brand strategy and on-ground execution to drive market growth, enhance channel performance, and maximize product visibility across the West India region.My core responsibilities include: • Developing and implementing regional trade marketing strategies aligned with overall business objectives. • Driving Primary and Secondary Sales through effective trade programs, promotions, and channel initiatives. • Managing Project Sales channels and Key Account engagements for long-term business growth. • Designing and executing trade schemes, loyalty programs, and influencer engagement initiatives to motivate channel partners and field teams. • Leading Go-To-Market (GTM) planning for new product launches and marketing activations across the territory. • Collaborating cross-functionally with Sales, Marketing, Product, and Supply Chain teams to deliver seamless execution. • Utilizing data-driven insights to optimize sales performance, market share, and campaign effectiveness. • Managing budgets efficiently while ensuring maximum ROI on trade spends and promotional investments. • Continuously monitoring market dynamics, competitor activities, and customer feedback to recommend strategic actions.The role demands a blend of strategic thinking, executional excellence, strong market understanding, and leadership to ensure consistent growth and customer satisfaction across a competitive and dynamic environment.
EDUCATION
Shri Guru Gobind Singh English School
SSC
JSPM Imperial College Of Engineering & Research, Pune
Engineer's Degree
Sinhgad Institute Of Management
Master of Business Administration (M.B.A.)
R.Y.K. College of Science & Arts, Nasik
High School
SKILLS
ABOUT VAIBHAV SURVE
Sales & Marketing Specialist | Regional Trade Marketing Manager – West India | Driving Growth through Project Sales, Marketing & Channel EngagementExperienced Sales & Marketing professional with 9 years of proven success in driving business growth, building strong distribution networks, executing high-impact trade marketing strategies, and leading marketing initiatives. Currently leading West India operations for Saint-Gobain India Pvt Ltd, with a focus on enhancing brand visibility, customer engagement, and channel profitability.Key Skills & Expertise: • Primary Sales & Secondary Sales Management • Distribution Network Expansion & Optimization • Project Sales Development & Key Account Management • Trade Scheme Conceptualization & Execution • Channel Partner Engagement & Loyalty Programs • Marketing Campaign Planning & Execution • Influencer Management & Stakeholder Engagement • Go-To-Market (GTM) Strategy & Implementation • Customer Acquisition & Market Penetration • Sales Analytics, Forecasting & Data-driven Insights • Cross-functional Collaboration & Leadership • Brand Building, Visibility & Activation CampaignsPassionate about delivering sustainable growth by blending strategic planning with operational excellence, marketing innovation, and customer-centric initiatives.
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