Vagner de Carvalho
Director of Marketing Transformation @Mhaus
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WORK HISTORY
Director of Marketing Transformation @Mhaus
Toronto, ON, CA
Led marketing transformation initiatives that improved team productivity by 30% while aligning campaign execution with strategic business objectives. Oversaw multi-channel marketing programs ranging from $300K to $4M, improving ROI between 10% and 300% across digital, content, and campaign initiatives. Partnered with senior stakeholders across sales, product, and leadership teams to align marketing initiatives with strategic KPIs and revenue goals across multiple industries, including financial services. Led marketing department transformation for multiple organizations, driving an average 45% growth through lead generation, ABM programs, and conversion optimization. Reorganized marketing technology platforms and reporting frameworks to improve campaign measurement, marketing insights, and decision-making. Developed campaign and content frameworks supporting lead generation, brand positioning, and client engagement across digital channels.Currently working on projects A1-Global College, Financial and SaaS companies. Projects delivered for companies like Hershey\'s, Malibu, Absolut, Kahlúa, Eiken, Colecta, The Glenlivet and more.
EDUCATION
Unisinos
Master of Business Administration - MBA, Information Technology Management
Pontifícia Universidade Católica do Rio Grande do Sul
Master's degree, Communication and Media Studies
Pontifícia Universidade Católica do Rio Grande do Sul
Bachelor’s Degree, Communication and Media Studies
Centennial College
Global Business Management, International Business
SKILLS
ABOUT VAGNER DE CARVALHO
Transformative Marketing Leadership Rooted in Strategy, Data, and ExecutionDriving business growth isn’t just about great ideas—it’s about execution with precision. I’m a marketing and business strategist who thrives at the intersection of innovation and results, leading teams and initiatives that scale performance, optimize operations, and create lasting impact.With a background spanning agencies, startups, and in-house leadership roles, I’ve guided B2C and B2B strategies across digital, print, and integrated campaigns—managing teams of up to 40 people and delivering measurable results across SEO, SEM, social media, email marketing, branding, and content. My cross-industry experience includes fintech, SaaS, healthcare, real estate, retail, automotive, and more.As the founder of a successful digital agency and a former Marketing Director, I bring an entrepreneurial mindset paired with deep technical acumen. I specialize in building and scaling marketing ecosystems that align with business goals—whether that’s increasing lead quality, improving CAC: LTV ratios, or supporting global expansion.> Key areas of expertise:Full-funnel marketing strategyTeam leadership & cross-functional collaborationBrand development & repositioningConversion-driven SEO/SEM campaignsMarketing automation & CRM integrationBusiness process optimizationInternational marketing and GTM strategiesBacked by a Master’s in Communication & Technology and an MBA in IT, I combine strategic vision with hands-on capability—always grounded in metrics, always focused on outcomes.Let’s connect if you’re looking for a marketing leader who can solve complex problems, scale performance, and drive meaningful growth.
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