Vadim Makarov
Director of Communications and Media @Global Dent Llc
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WORK HISTORY
Director of Communications and Media @Global Dent Llc
Moscow, RU
Reported directly to CEO | Managed team of 6 across PR, media relations, influencer marketing, and internal communicationsKey Achievements- Restructured PR strategy and budget allocation, increasing campaign ROI by 200% within 12 months while maintaining media presence • Achieved TOP-3 media citation ranking for Global White (by Medialogiya) — a key KPI for investor reporting and market positioning • Secured 5 prestigious industry awards through 360° communications strategy targeting professional/expert communities, resulting in 12% growth in retailer orders • Led brand presence at 2 international trade shows with coverage in 80+ relevant media outlets, expanding brand awareness among target audience by 34%(pre/post survey) • Rebranded digital ecosystem (SMM, website) with data-driven content strategy: 8M native impressions, 5M views at CPV 0,51 RUB (industry average 2,8 RUB) and 8,26% ERV
EDUCATION
Modern Humanitarian University
Bachelor, Management
SKILLS
ABOUT VADIM MAKAROV
Communications Director, 10+ years driving revenue through strategic PRBuilt communications strategies delivering measurable business impact: • 200% ROI growth in 12 months (Global Dent) • 36% brand sales lift + 100% category growth (Max Factor/COTY) • TOP-3 media ranking achieved within 1 year • 5 industry awards led to 12% retailer order growth Led teams reporting to CEO/CMO across industries. Specialize in transforming PR from cost center to revenue driver through integrated media, influencer, and content strategies.Open to CCO / Director roles — industry-agnostic.
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