Usha James-Banfield
VP of Event Operations @Hyve Group
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WORK HISTORY
VP of Event Operations @Hyve Group
New York, NY, US
As a senior leader for the RetailTech portfolio, I architect the delivery strategy and execution of market-leading flagship events, specializing in the transformation of live experiences that integrate, hybrid revenue generating models. The role requires operational rigor, budget ownership, and strong partnerships across content, sales, marketing, and attendee experience teams. Core responsibilities include designing and implementing the systems and standards that support large-scale delivery. Improving margin performance through more innovative production approaches and ensuring all decisions protect the event’s quality and brand integrity. The position also plays a key role in vendor management and sponsorship operations, as well as the development of repeatable, scalable practices across the portfolio.
EDUCATION
American International College
Bachelor of Science, Marketing
ABOUT USHA JAMES-BANFIELD
I transform events into market-leading platforms where industries converge and leaders connect.For 18+ years, I\'ve led flagship events across retail technology, fintech, and institutional investing with full P&L accountability for multimillion-dollar operating budgets, delivering substantial cost efficiencies while scaling revenue and strengthening stakeholder relationships.MY TRACK RECORD- Scaled sponsorship revenue substantially through innovative partnership frameworks- Cultivated strategic relationships with Fortune 500 C-suite executives and government officials - Reduced production timelines and improved attendee satisfaction significantly- Led successful portfolio expansions and turnaround initiatives- Built high-performing teams executing events from 250 to 12K+ attendeesWhat energizes me is entering complex industries and quickly establishing credibility with senior stakeholders—bringing operational rigor to creative environments and transforming good events into must-attend ones.
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