Evan Lucy
Marketing Coordinator @Hyve Group
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WORK HISTORY
Marketing Coordinator @Hyve Group
Coordinating marketing/communications projects for a $60m (and growing) B2B event portfolio- Served on the launch team for Shoptalk Fall, closing $10m our first year (exceeded target by millions)- Interviewing 10+ clients per event, guiding conversations and directing video contractors to deliver brand-defining testimonials- Audit invoices and purchase orders for marketing spend (>$10k in spend reviewed every month)- Developed an internal AI tool for the sales team to increase prospecting speed and retention- Lead social media advocacy initiative with a 390% return-on-investment for Shoptalk Fall and Shoptalk Spring- Write and build 100s of email campaigns via Hubspot across multiple business units- Initiated comprehensive email and social performance reporting process- Onboarded marketing coordinator and manager on email sending system and AP software- Led documentation initiative for all marketing processes to preserve business integrity, optimize onboarding, and increase efficiency of scaling/M&A- Shoptalk ranked #1 out of B2B events in Q1 2024 (metric from Vendelux)- First corporate job. Learned a lot.
EDUCATION
The King's College
Politics, Philosophy, and Economics
University of Oxford
Politics, Philosophy, and Economics
ABOUT EVAN LUCY
I\'m drawn to big, thorny questions: how we think, what we believe, how we change the…
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