Aleksandra Uriadova
Senior Product Manager @Softgarden
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WORK HISTORY
Senior Product Manager @Softgarden
Berlin, DE
softgarden is a leading HR Tech company with 20+ years in recruiting solutions, serving thousands of employers across Europe.Responsibilities- Lead product initiatives across key SaaS modules, balancing client needs, business priorities, and technical feasibility- Define and manage product roadmaps, ensuring alignment with company strategy and delivery milestones- Partner closely with design, engineering, CS and product marketing to deliver scalable features and drive adoption across the platform- Facilitate cross-functional collaboration, enabling teams to focus on execution and continuous improvement.Achievements- Delivered product enhancements addressing critical customer needs, resulting in 190% adoption of the new design within 5 months- Owned bundle logic and delivery execution for the Good-Better-Best e-commerce launch, enabling new revenue models in close alignment with product leadership- Currently leading the early stages of AI transformation, laying the foundation for scalable adoption.
EDUCATION
The State Academic University For The Humanities (GAUGN)
Master's Degree, Sociology
International institute of practical psychology
Postgraduate Degree, Counseling Psychology
National Academy of Continuing Professional Education
Postgraduate Degree, Psychosomatics & Body-Oriented Psychotherapy
ABOUT ALEKSANDRA URIADOVA
With 13+ years in B2B SaaS and HR Tech, I’ve grown from 24/7 customer support team lead to product leadership, driving global product launches, M&A integrations, and AI transformation. I’ve led cross-functional teams, scaled platforms to 130+ countries, and spoken at conferences on the intersection of technology and human behaviour.At HeadHunter, I led a 10-month integration of an acquired business, coordinating 300+ people across time zones and launching the combined platform on schedule. Today at Softgarden, I manage core product initiatives, including a new e-commerce model and the ongoing AI transformation of our recruiting platform.My academic roots in sociology and psychology give me a systems-minded, human-centred perspective on product development and change management. Certified in Kanban and fluent in English, German, and Russian, I combine product rigour with behavioural insight.Beyond HR tech, I’m passionate about how AI and health tech can benefit from human-centred product thinking. I enjoy connecting with others who are exploring products that create meaningful impact in people’s lives.
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