Uriel Plascencia
Marketing Manager @Clean Verde Exterior Pros
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WORK HISTORY
Marketing Manager @Clean Verde Exterior Pros
Greenville, SC, US
Develop and execute multi-channel marketing campaigns. • Improved quarter-on-quarter customer acquisition by 4% and revenue by 1.8% through strategic utilization of marketing technology, automation workflows, and analytics.• Sustain digital ecosystems, increasing inbound leads by 6% in 2023, optimizing marketing automation strategy, growing brand awareness, and driving on-site conversions.• Manage Social Media Brand Awareness• Sustain an increase in brand presence by 7% in the last 10 months by engaging with customers through Facebook and Google. • Utilize marketing automation tools and techniques to strategically select high-impact keywords, value propositions, messaging, and CTA, maximizing click-through rate and lead generation.• Track and measure marketing Key Performance Indicators (KPIs) weekly:• Utilize data analytics and critical thinking, identifying obstacles in our sales pipeline management stages and creating counter-measurements and action plans.
EDUCATION
University of Illinois at Urbana-Champaign
Master of Business Administration - MBA, Marketing
University of Oregon
Masters, Spanish Literature and Linguistics
George Fox University
BA, International Business and Economics
ABOUT URIEL PLASCENCIA
Collaborative, analytical, and creative Marketing Manager with extensive experience developing and managing multi-channel marketing campaigns that drive customer acquisition and sustainability, using digital marketing principles, strategic marketing frameworks, and compelling messaging. I collaborate and build relationships across teams, ensuring the successful execution of campaigns in meeting revenue goals. Some of my achievements include creating a nurture programs, emails, ads, landing page that increased conversions by 35% and optimizing ad copy and keywords that maximized click-through rate by 25%. I am also pursuing my MBA in Marketing at the University of Illinois at Urbana-Champaign, where I am learning the latest trends and best practices in marketing management, analytics, and strategy. I have a strong background in customer service, sales, and digital marketing, with skills in Salesforce, Google Ads, Google Analytics, and more. I possess a continuous improvement mindset, a problem-solving attitude, and a passion for branding and public speaking. I aim to leverage my marketing expertise and education to create positive social and environmental impact.
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