Upendra Singh

Digital Marketing Analyst @Repath Solutions

Hamburg, DE

Collaborated with marketing leaders to automate the creation of reports around conversion rate, traffic, conversion funnels, and retention, saving 13 hours each week of manual reporting.• Identified areas of the conversion funnel that were underperforming through automated reporting, and made recommendations to improve overall conversion rate by 51%.• Built reporting infrastructure from scratch for social media and email marketing using APIs provided by those sites to provide a baseline for marketing performance on those channels.• Created customer segments, acquiring them through various marketing channels, resulting in reduced ad budget for underperforming channels and improving overall ROI by 27%.• Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook with monthly budget of resulting in about in monthly revenue.• Creating reporting and alerting tools to allow for real-time adjustment of paid ad strategy on AdWords based on search trends, leading to in incremental revenue.• Set up and led reporting for A/B testing in Google Optimize to improve the conversion rate across all landing pages by 28%.• Created holistic marketing dashboard in Excel, incorporating web analytics data from Google Analytics, CRM data from Salesforce, and app data from PostgreSQL database.